the branding process

Designing with purpose? Always.
But around here, it’s not just about the process, it’s about the vibe. I take the time to really get your vision, ask the right questions, and collaborate every step of the way. No guesswork, no jargon just bold ideas, clear direction, and a whole lot of creative energy.

Here’s how I make the magic happen from first hello to final handover.

01. Let’s chat

Once you’ve filled out the enquiry form, I’ll review your project and reach out if it feels like a great fit. From there, we’ll hop on a Discovery Call - casual, no-pressure conversation to see if the magic’s there.

We’ll talk big goals, your dream clients, what your brand’s all about, and what you want to walk away with. I’ll ask all the right questions to get inside your vision (don’t worry, nothing scary) this part is all about clarity, connection, and making sure we’re aligned.

After the call, I’ll send over a clear project proposal with everything we chatted about - deliverables, scope, timeline, and pricing. Once you’re happy and say “let’s do this!”, you’ll be invited into my Notion Client Portal to sign the contract and drop your 50% deposit.

Then? We dive into the good stuff. Let’s bring your brand to life.

Person waving during a video call on a computer screen.

02. Strategy & Style Direction

Illustration of a playbook with strategy symbols and a pencil.

Let’s get clear before we get creative.

If your package includes it, we’ll kick things off with a Strategy Call a fun, focused chat where we dive deep into your brand’s soul. We’ll talk vision, goals, audience, and all the juicy stuff that makes your brand you. This is where we lay the foundation for everything that comes next.

After our call, I’ll get busy pulling together 2 custom Style Moodboards. Think: typography, colour combos, layout energy—the whole vibe. These visual directions help us lock in your look and feel before we touch a single logo.

You’ll pick the one that hits just right, and then I’ll dive headfirst into bringing it to life. Strategy, but make it stylish

03. creation

Illustration of a black and pink pencil drawing on a paper with a blue hexagon and '@' symbol.

This is where the magic starts to happen.

Armed with everything we uncovered during strategy (plus a few extra sparks of inspiration), I dive deep into your project. It’s full-on creative mode: sketching, brainstorming, exploring ideas, and kicking the generic stuff to the curb.

I start by hand-sketching concepts to chase down the good ideas—and then keep digging until we hit those "aha" moments. From there, I’ll play with colour combos, typography, layouts, and imagery, refining and pushing the designs until they feel so right for your brand.

Once the first concepts are ready, we’ll refine them together, making sure every piece reflects your brand’s energy, story, and style.

Person using a stylus on a digital tablet

04. presentation

Illustration of a blackboard with colorful squiggly lines and squares

Time to show off the magic.

Once the creative work is ready, we’ll jump on a call where I’ll walk you through a full brand presentation. You’ll see the concept come to life, understand the why behind every design decision, and get a clear picture of how your brand is evolving.

This is your moment to give feedback, ask questions, or throw in ideas. You’ve got 2 rounds of refinements included to make sure everything feels just right. And if we need to explore a whole new direction? We can do that too.

It’s all about collaboration and making sure you walk away obsessed with your brand.

Person using a laptop with a calligraphy design on the screen, alongside a smartphone on a white desk.

Illustration of a handshake with a black outline, one sleeve is pink and the other is yellow.

05. Final Touches & Offboarding

We’re nearly there! After our presentation chat, I’ll take in any final feedback and fine-tune everything until it’s just right. Once you give the big thumbs up and the final 50% payment is sorted, I’ll get busy packaging up all your shiny new brand assets—every file you’ll need for web, print, and beyond.

You’ll also receive a custom brand guidelines doc to keep everything consistent and on point moving forward.

Before we wrap, I’ll check in to hear how the experience felt for you—because your feedback helps me grow (and I’m all about the glow-up).

Then? You’re all set to show up, stand out, and take on the world with a brand that finally feels like you!

Person holding color swatches in front of a computer displaying design elements on the screen.

Smiling woman with dark hair and pink lipstick, wearing a dark-colored top, against a light background.

post project support

Just because the files are delivered doesn’t mean I disappear.

I’m here if you need a little extra guidance, help putting things into action, or a design tweak down the track. My clients aren’t one-off projects—they’re long-term creative collabs.

So if something pops up, just feel free to message me.

Person pointing at laptop screen with a vision board on the wall in the background.