Chumble

smile big. sugar free.

Woman wearing red sunglasses blowing pink bubble gum, with a red and pink patterned background.

A brand identity, logo and campaign for Chumble, a startup sugar-free chewing gum brand bursting with bold flavours. The visual identity captures the brand’s playful and energetic personality, appealing to modern consumers who embrace confidence, joy, and a little bit of sass. With a retro-modern aesthetic, the design bridges nostalgia with freshness, creating a vibrant and standout brand experience that makes every chew an exciting moment.

Service Provided: Logo / Branding / Package Design / Campaign Design / Poster Design / Layout

Client: Chumble

Year: 2024

THE LOGO.

The word 'chumble' in stylized, bold font on a light background.

Typographic details enhance the logo’s storytelling. Modified ‘b’, features an ascender playfully transformed into a gum bubble, visually linking the design to the act of chewing. The ‘c’ has been subtly altered to resemble a stretched piece of gum, adding a dynamic, interactive quality that makes the mark feel alive. 

The rounded, chunky letterforms create a feeling of softness and playfulness, making the brand instantly approachable and engaging. The smooth, fluid curves mimic the elasticity of chewing gum, reinforcing the brand’s connection to youthful enjoyment and carefree moments.

The logo is both fun and memorable, positioning the brand as one that values playfulness while maintaining a strong visual identity.

  • Underground station with a large advertisement featuring a smiling woman in glasses and a red hoodie. Next to her, bold white text on a red background reads "Smile Big Sugar Free" and "chumble." Industrial aesthetic with lights and metal stairs.
  • Chumble strawberry gum packaging with bold red text background
  • Three colorful posters featuring diverse individuals in bright hoodies with glasses, smiling and posing in front of a graffiti-covered wall. Each poster displays the brand name "chumble" and slogans: "Smile Big Sugar Free," "Keep It Cool Keep It Fresh," and "More to Chew More to Love."
  • Woman wearing red sunglasses and sweater blowing a pink bubble against a red and white patterned background.
  • Five smartphone screens displaying promotional content for 'Chumble' gum, featuring vibrant designs, images of gum packs, and a person blowing a bubble. Slogans include 'Smile Big, Sugar Free' and 'More to Chew, More to Love.'

IDENTITY UNLEASHED

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IDENTITY UNLEASHED ⚡︎